Over at the Science of Blogging there is an interesting post about the readability of blogs. Google can rate the readability of blogs and sort them into three categories: basic, intermediate and advanced. The most widely read blogs tend to have a low readability score that makes them accessible to the most people. It is also thought that posts with a lower readability are more likely to be completely read. Advanced posts may get a “hit” as being read but readers tend to give up on them before the end.
So anyway I thought I would see how the two blogs I am actively keeping up rate. The rating scale is 1.0 for basic, 2.0 for intermediate and 3.0 for all advanced.
6% basic, 90% intermediate, and 3% advanced. Hardly seems worth the calculations but just for comparison.
(6×1) + (90 x 2) + (3 x 3) / 100 = 1.95
3% basic, 59% intermediate, and 37% advanced.
(3 x1) + (59 x 2) + (37 x3) / 100 = 2.32
Both of my blogs seem to be more or less intermediate. I’m not surprised that Contagions came out a little on the high side. I probably should try to lower it some but its hard to do that without knowing what Google is assessing.
Google lets you filter posts so that you can pull up posts in just one category. So just for grins I pulled up the “advanced” posts from Heavenfield, a total of four posts. Three of the advanced posts are bibliographies on my pages and the fourth is on dysentery in A-S England.
Just comparing to a few sites I like:
- Got Medieval: 50% basic, 50% intermediate, 0% advanced.= 1.5
- A Corner of the Tenth Century: 4% basic, 91% intermediate, 4% advanced. = 1.96
- Senchus: 3% basic, 96% intermediate, 0% advanced= 1.95
- Medieval History Geek: 0% basic, 90% intermediate, 10% advanced=2.1
- In the Middle: 0% basic, 90% intermediate, 10% advanced.= 2.1
- Unlocked Wordhoard: 34% basic, 65% intermediate, < 1% advanced = 1.65
- Historian on the Edge: 14% basic, 62% intermediate, 22% advanced = 2.04
- The Dragonfly Woman: 53% basic, 35% intermediate, and 11% advanced = 1.56
- Aetiology: 14% basic, 57% intermediate, 27 % advanced= 2.09
- Schooner of Science: 51% basic, 44% intermediate, 4 % advanced= 1.51
- The Artful Amoeba: 33% basic, 62% intermediate, 4% advanced = 1.69
- The Lab Rat: 1% basic, 19% intermediate, 79% advanced =2.76
- Small Things Considered : 4% basic, 7% intermediate, 87 % advanced = 2.79
Interesting, the medieval blogs all seem to come out very close, 1.95 to 2.1. I think intermediate is the right level to aim for, slightly lower than 2.0 would be ideal. I really think the average history buff and science enthusiast are at least intermediate readers. The blogs rated about 1.5-1.7 for both medieval and science do correspond to those I think are probably the most widely popular and widely read. All food for thought…